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Social Media Use and Investment Decision-making



1. Your gender/你的性別:

a. Male/男
b. Female/女
c. Non-binary/Third gender /模糊/第三性别
d. Prefer not to say/不愿意透露


2. Your age你的年齡:

Please specify/請註明:________


3. What is your education background/你的教育背景? (Multiple choice/可多選)

1.  a. Arts and humanities/藝術&人文類學科
b. Business/商科類
c. Communication/傳播學類
d. Computer science/ 計算機科學
e. Engineering/工程類
f. Medicine/醫學類
g. Science/理學類
h. Social Science/社會科學類
i. Others/其他. (Please specify請註明:____________________)  

4. Are you making any investments right now/你現在是否有進行投資?

a. Yes/有
b. No/沒有

5. How much money (in RMB) do you have per month for a flexible arrangement
/你每個月大約有多少可自由支配的資金(人民幣)?
(APART FROM the essential needs such as tuition fee, living costs, transportation etc/除去基本開銷,例如學費、住宿費、交通費等.)

Below 2000/低於2000
2000-4000
4001-6000
6000-12000
12000-20000
Above 20000/高於20000


6. How much do you think you can use from your flexible money for the investment
/你認為自己可以拿出多少可支配資金用於投資? (Apart from savings/除去儲蓄)

a. Above 50% /大於50%
b. 25%-50%
c. 10%-25%
d. 0%-10%
e. 0%


7. If you are going to make the investment decision, what kind of information will you take for your reference/如果你將要進行投資決策,你會參考哪一類信息? (Multiple Choice/可多選)

a. Financial TV program/財經電視節目
b. Newspaper or Magazine finance section /報紙或雜誌的財經欄目
c. Finance website/財經網站
d. Social media/社交媒體
e. Others/其他 (Please specify/請註明________________________)


8. What might be your main purpose of making investment/你投資的主要目的是什麼?

a. Keep its value. I am not a risk taking person/保值,我不太能夠承受風險
b. Try my best to keep its value and hoping to earn little bit of the money/我盡可能在保值基礎上獲得小數額的收益
c. Hope to earn more and I can take some of the risk of the investment./我希望可以獲得較大收益,並且我可以承受一定程度的風險
d. I hope to earn a lot in a short time. I am not afraid of the risk at all./我希望可以短時間有很大收益,我不擔心投資風險。


9. How is your experience in investment/你在投資上的經驗如何?

a. Limited: Apart from savings, I don't have any other experience
/有限。除了儲蓄,我沒有其他投資經歷.
b. Little: Include savings, insurance, funds but I think I am just a beginner
/一些。我有涉及儲蓄、保險和基金但我只是一個初學者。.
c. Fruitful: I am an experienced investor. I tried to invest in stock, fund and other products.
/熟練。我是一個比較有經驗的投資者,我有嘗試投資股票,基金和其他金融產品。
d. Professional: I have lots of experience and good at it. I have done some high risks trade including futures, warrant and so on.
/專業。我有許多投資經驗並且非常擅長,我有涉及過很多高風險的交易,例如期貨,權證(認證股)等。

10. How much do you understand about funds/你對基金投資的認知有多少?

a. Never heard before/從未聽說過
b. Know that term but never try to practice it./知道但沒有實際操作過
c. Learn about funds and its rules. I have practical experience./知道一定規則並有操作過
d. I have invested in funds for a long time and I think I know better than average people.
/我投資於基金有一段時間了,並且我認為自己在平均水平以上。

11. What do you think about taking social media post as a reference to make investment decision/你如何看待參考社交媒體的信息做投資決策的這種情況?

a. Not reliable at all/社交媒體不可信
b. There are too many similar posts. I cannot identify which is original and hard to tell its reliability./社交媒體上太多相似文章,我無法分辨原創並且很難了解其可信度。
c. I think those KOLs who have many followers/ higher engagement rate are relatively reliable than others./我認為有很多追蹤者或很高互動頻率的‘網紅’相對比較可信。
d. Social media is just a platform for them to share their ideas. We can take as a reference but not imitating them. /社交媒體只是讓人們分享想法的地方,我們可以參考但不能全信。
e. We can follow their steps on make our own investment decisions. /我們可以模仿他們的投資決策。



12. Do you know any of the platforms that KOLs would post their sharing on fund investment?/你知道下列哪些社交平台會有‘網紅’分享基金投資的信息?
(Multiple choice/可多選)

a. Weibo/微博
b. WeChat /微信
c. Xiao Hong Shu (RED)/小紅書
d. Facebook/臉書
e. Twitter/推特
f. LinkedIn/領英
g. Instagram
h. Others/其他: (Please specify/請註明______________-)


13. Can you name of any KOLs relate to investment?/你知道哪些投資類的網紅?:
_________________________________________________


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