Achieving the halo effect in marketing. Association of MBAs. (2019, March 19). https://www.associationofmbas.com/achieving-the-halo-effect-in-marketing/.
Beckwith, N.E. & Kassarjian, H.H. & Lehmann, D.R.. (1978). Halo effects in marketing research: Review and prognosis. Advances in Consumer Research. 5. 465-467.
P. Chatterjee, Online reviews: do consumers use them? Advances in Consumer Research 28 (2001) 129–133.
Park, Do-Hyung & Kim, Sara & Han, Ingoo. (2007). The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews.. Electronic Commerce Research and Applications - ECRA. 7. 48-57. 10.1016/j.elerap.2007.12.001.
Robert J. Martorana. (2019, October 31.). How to Read Financial News Redux: The Complete Series. CFA Institute Enterprising Investor. https://blogs.cfainstitute.org/investor/2019/10/31/how-to-read-financial-news-redux-the-complete-series/.
Shelly Cai. (2019, June 19). 小红书产品体验分析报告：产品规划及前景. 人人都是产品经理. http://www.woshipm.com/evaluating/366601.html.
Vessey, Iris & Galletta, Dennis. (1991). Cognitive Fit: An Empirical Study of Information Acquisition. Information Systems Research. 2. 63-84. 10.1287/isre.2.1.63.
Xu, Z. (2021, March 15). 跟自媒体博主买基金？请小心法律雷区. 中国基金报. http://press.chnfund.com/paper/zgjjb/page/1581/2021-03/15/A009/20210315A009_pdf.pdf.
XUE Yaping. (2021, February 23). 年轻人和基金，谁收割了谁？张坤登上微博热搜. sohu.com. https://www.sohu.com/a/452197637_792551.
2020中国基民图鉴. MobTech. (2020, August 18). https://www.mob.com/mobdata/report/104.
2021年"韭零后"基民人群洞察. MobTech. (2021, March 22). https://www.mob.com/mobdata/report/129.
交银施罗德基金. (2021, March 24). [web log]. http://caifuhao.eastmoney.com/news/20210324160236288630680.
created with
Website Builder Software .